Khaleed's Media Blog
Tuesday, 22 April 2014
Tuesday, 8 April 2014
A Field In England
A Field in England is a low budget Arthouse film which was produced by
Ben Wheatley. This was the first film to break the Hollywood distribution model
by releasing the film on all platforms for it to be viewed by its niche
audience. This strategy was effective because it allowed more people to access
the film from its small audience it has already. The number of people attending
cinemas won’t decrease significantly due to the fact that people like the
experience of the cinema and how it presents itself to a small audience. This
just allows people who do not have access to these cinemas the chance to view
it on TV the same day when everything came out.
This means that only one marketing campaign has to be taken into account
as everything is being released and therefore increase the popularity of the
film. Another advantage of this is that the producers are on a small budget and
they can’t afford to create a new marketing campaign 3 months down the line to
then promote the DVD/Blue-ray copy, so this a financial incentive to save as
much money as they can. Being on 300K is a small budget to work from, when the
average Hollywood film cost almost $100 million to make them successful and a further
$50 million to distribute.
1.
How was
A Field In England’s release different to typical film releases?
This was the
strategy in which the company behind the film released the film on all
platforms for it to be available to its audience. This was a way of “embracing the new technologies rather than
running scared of them”. This meant that this was breaking the traditional
Hollywood distribution method of releasing the film at different times.
2.
What
are the advantages to releasing the film across all platforms on the same day?
This meant that
it would gain more publicity and would also invite more customers to watch the film
as it would be accessible on TV and DVD. This also means that if the viewers
who viewed the film in cinema and enjoyed the film they can straightway go and
purchase the DVD copy instead of waiting 3 or 4 months
3.
What
are the disadvantages to this approach?
The
main disadvantage that I see is that there would be a decrease in the sales of
DVD’s as the audience would be able to record the film on Film 4 and watch it
as many times as they want.
4.
What
target audience would A Field in England be aimed at? Demographics and
Psychographics.
The
target audience for this film would be a demographic of A, B and the Phychographic
of Explorers and Succeeders, who are able to understand and comprehend the
messages of films rather than just for enjoyment. This art house
film would have a niche audience are known to try new things.
5.
Do you
think all films in future will be released across all platforms simultaneously
in future?
I don't think that blockbuster Hollywood films would adopt this marketing strategy used
by A field in England. This is because big budget films will want to generate
as much profit as possible and so will do this by gaining revenue from each platform
individually. This is because they invest a huge amount of money into the productions.
ill Manors Research task
1) Research all the institutions involved in
the production of Ill Manors. List them with a summary of what their
contribution to the film was.
In the distribution of Ill Manors, Revolver Entertainment had a
major hand making the release date and marketed it on DVD, Blu-ray and
cinema. Other institutions involved were Film London Microwave, BBC films
and Aimimage who funded for the film.
2) How much did Ill Manors cost to produce
(its budget)?
Ill Manors was a low-budget British film which cost £100,000 to
produce.
3) How was Ill Manors funded?
The film was funded by three studios called Film London Microwave,
BBC Films and Aimimage. Plan B
also used money raised from his ‘The Defamation of Strickland Banks’
music tour in 2010 to fund the film.
4) What is the target audience for Ill Manors?
The target audience for Ill Manors is people between the ages of
14-25, but also people with a stereotypical view of teenagers, such as upper
class people.
5) Who is the main distributor of Ill Manors?
The main distributor of Ill Manors is Revolver Entertainment
6) How was Ill Manors promoted using broadcast platform?
Ill Manors was promoted using different mediums under the
broadcast platform. The main method to Ill Manors being promoted was the
soundtrack of the album, which Plan B premiered in May 2012.
7) Compare this with a big budget blockbuster.
What are the main similarities and differences?
The Dark Knight Rises is a
2012 Hollywood blockbuster superhero film directed by Christopher Nolan
The similarity of both films was the release date as they both
happen in middle of the year.
The differences of Ill Manors and The Dark Knight Rises are that
the storylines different. The budget for both films were different. Ill Manors
budget was £100,000, whereas the Dark Knight Rises Budget was $250-300 million.
The genre of the films was completely different as The Dark Knight
Rises is a superhero movie based around DC Universe, whereas Ill Manors is a
British Crime Drama.
8) How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer (Barthes: enigma codes)? Identify 3 ways/techniques.
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9) How does the trailer of Ill Manors balance plot and spectacle?
9) How does the trailer of Ill Manors balance plot and spectacle?
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10) Think about the certificate of Ill Manors (18 certificates). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and 18 certificates?
10) Think about the certificate of Ill Manors (18 certificates). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and 18 certificates?
Ill Manors was considered to be an 18 certificate; this meant that
there was more of an adult theme behind it classing it as an 18. The following
presents the topics of a 15 certificate:
18 works are for adults and can contain strong
issues such as:
·
very strong
violence
·
Frequent strong
language (eg 'f***') and/or very strong language (eg ‘c***’)
·
Strong portrayals
of sexual activity
·
Scenes of sexual
violence
·
Strong horror Strong
blood and gore
·
Real sex (in some
circumstances)
·
Discriminatory
language and behaviour
Ill Manors: Tag London campaign work
1.
How does the Ill Manors Tag
London campaign help to promote the film?
The ill Manors
Tag London campaign expresses the thoughts of Plan B's fans and shows there
opinions about ill Manors and its political aim. This is a unique way of
advertising and promoting Plan B's Album. It also
raises awarenesses about Plan B's film Ill manors. This campaign
consisted of 300 tweets being recreated by graffiti artists. The use of hash tagging
allowed a mass audience to get involved and voice the views on current issues
that are seen in the modern era.
2.
What links are there between
the Tag London campaign and other texts you have studied as part of the Ill
Manors case study?
The hash
tagging links back to Plan B's music video which involves "CHAV's".
the hash tag "#ILLMANORS, SOCIETY REBELLING
BACK AT BROKEN BRITAIN, @4PLANB" backs up what Plan B spoke about in his
TEDx lecture on why these young teenagers are how they are and what has
possessed them to do what they do. The Magazine NME cover featured
Plan B with a middle finger up, with a quote stating that Plan B is
coming for David Cameron. This shows the that the twitter quote is backed up by
other texts which link back to this.
3.
Why might user-generated
campaigns like this be more successful than traditional media campaigns?
3. User-Generated-Campaigns are more affective as they get their
target involved in what they want to achieve. It allows the audience to voice
their opinions and get involved with the campaign. It also helps them to
generate more publicity and gain an even larger audience
4.
Choose five of the tweets
above and for each one write what target audience the tweet could appeal to
(demographics/psychographics) and then link the tweet to one other media text you
have studied as part of the Ill Manors case study (TEDx lecture, music video
etc.) Justify your link for each tweet using examples from the film/promotional
material.
“#ILLMANORS
Inclusion not Exclusion” This tweet would appeal to teenagers between the
ages of 16-21, this is because they understand the fact that they have been
excluded and stereotyped by the media and society. This tweet belongs to the
aspirers’ psychographic group this is because these are materialistic people
that are driven by others’ perceptions of them, so they are driven by the
negative views of society. This tweet links to the TEDx lecture as it presents
the idea of the youths being excluded by the society.
“#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T
PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB” This
tweet would appeal to an older audience of both genders. This audience would
likely be reformers and would be in the social class of C2, C1, B. This
tweet links well with the TEDx Lecture as Plan B targeted the opposite audience
of the films target audience, to persuade them of changing their opinion on
these council kids.
“Plan B’s
#ILLMANORS movement is sick, get involved” This would appeal to the younger
demographic ages of 16-20. The psychographic group this would appeal to is the
mainstreamers. This links to the TEDx lecture as in the lecture Plan B talks
about change and this tweet turns it into a movement that will encourage
change.
“#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN” This
tweet could appeal to an audience of 25-50 year olds of both genders who
are into politics and could be classed as reformers. This could mean that they
are a social group of C1, B, A. This Tweet links well with the music video as it shows the
rebellious teens acting up and the lyrics mocking Cameron’s control over
things.
“Sounds
like the truth #IllMANORS” This tweet would appeal to people 16-35 year
olds, this is because they would understand and notice the problems with the
government, society and media today. The psychographic group that this tweet
would fit in to is reformers as they are rebellious, socially aware. This tweet
links to the music video of Ill Manors as the ideology behind this quote is
similar to the music video, where David Cameron is portrayed as a villain and
the young teens are being rebellious and destructive.
Ill Manors: official website
Look at the Ill Manors official website (it
shouldn't be blocked) and think about how it promotes the film and also how it
links to other texts/platforms you have studied.
Then, answer the following questions on your blog:
1.
How does the Ill Manors official website promote
the film?
The Official website promotes the film as it has a link to BUY NOW to
purchase a copy of the film on Amazon or Play.com. The website also allows the
audience to view the films trailer on the website. This is a feature which may
not be available to an audience who were to visit an unofficial
website such as IMDB or Rotten Tomatoes. Other features such as the billboard
poster in the background of the website home cover is also another way of
advertising the film as the film billboard poster
contains quotes such as 'bloody brilliant' and 'bullet pace and
quite unpredictable'. The website also carries over the same type of theme
which would be associated with the type of film Plan B has produced.
The website includes the same derelict blocks of flats which are related to
Plan B's interpretation of 'CHAV's'.
2.
What examples can you find of the Ill Manors
brand on the website homepage?
Examples of the ill Manors brand on the website homepage could be
that the use of the font is the same. This involves the font being big, bold
and in white colouring. This is consistent and seen over different platforms
such as print (billboards) and e-media such as the website. The uses of the
same derelict blocks are used in other platforms. The homepage shows some clear
links to other platforms as it as the advertising billboard in the background
of the homepage.
3.
What links does the website offer?
The website contains links to the films
trailer, synopsis, videos, buying merchandise/DVDs and the ill Manors Album.
The website also offers links to social media platforms.
4.
What examples of synergy can you find between
the website homepage and the print/broadcast platforms?
An example of synergy is the use of the
billboard in the background of the website homepage, which is print which they
have incorporated into their e-media text. The links on the website also offer
some links to other e-media such as social media sites. There are also links
which relate back to Plan B’s music side of things as the link it to promote
the album and gain purchases buy ill Manors viewers or Plan B’s music audience.
5.
List the links to social media on the website
homepage. Why are these important?
There are links to social media sites such as
Facebook and Twitter. These links are important because it allows ill Manors to
reach a wide audience which is easily accessible, which a large audience can view
and also share the video link between one and other promoting the film to a
mass audience.
Then, answer the following questions on your blog:
Monday, 31 March 2014
LR for Mock Paper
WWW: You make some good points here-Some that no one else has picked up
on- but there isn’t enough writing for a higher grade.
EBI/LR: Firstly, we need to practise + revise so we can write double
the amount in the time available. Q2 is a major weakness: you need to read the
question. Music + slow motion are not part of Mise-en-scene so you are not
getting any marks there. You need to get some media theories in. Re-write Q2+ 4
on your blog with at least 3 developed paragraphs for each
Question 4:
This advert can appeal to a wide audience as it doesn’t have to be
translated as the actions in the advert sends out a powerful interpretation of
what would be said if words were used. This means that anyone that watches it
would understand the meaning behind the advert. The audience also receive a
simple and direct message although there aren’t any sounds or words used. It is
a non-dialogue specific so it has a global appeal. This adverts audience would
also appeal to drivers to ensure that they do wear their seatbelts whilst
traveling in a vehicle.
There is also no age limit on the advert as it contains a young girl
which is used in the advert as one of the characters in the role play, but it
also adds a sense of family values as it is a stereotypical family with two
parents and one or two children.
The advert also uses a new and innovative technique to promote road
safety as it uses the modern family to show both family values about keeping
family member’s safe plus using them to create the seatbelt.
Question 2:
Mise-en-scene is shown and represented in different ways
throughout the advert. One way in which this is shown is by the use of the
actors’ facial expressions and movement. Close ups are used throughout to show
the actors’ expressions before, during and after the ‘car accident’. These are
used on all three characters in the advert to show the emotion in that sort of
situation.
The car accident is shown inside a living room in a safe
home setting. This adds greatly to the impact of the advert because it is so
different to previous road safety campaigns. There is no car, outside road
setting, no broken glass or blood make-up. The setting makes the advert stand
out from similar adverts used previously.
The advert uses two different props in the advert. The use of one of the stools is used as the drivers chair whilst the other is placed in front of him acting as the dashboard of the car. As he “crashes” the stool in front of him goes flying and a bowl of glitter flies up into air symbolising a car’s windscreen being smashed and spraying little glass shards all over. The use of childish or household props to simulate a car crash is unusual and really adds to the impact of the advert.
The advert uses two different props in the advert. The use of one of the stools is used as the drivers chair whilst the other is placed in front of him acting as the dashboard of the car. As he “crashes” the stool in front of him goes flying and a bowl of glitter flies up into air symbolising a car’s windscreen being smashed and spraying little glass shards all over. The use of childish or household props to simulate a car crash is unusual and really adds to the impact of the advert.
The actors are wearing casual clothing as their costume, as
it is showing a modern middle class family. The daughter plays two roles in the
advert. The daughter is wearing fairy wings so she could be considered to be a
guardian angel as her arms are later used as a seatbelt for the father about to
have a car accident. This use of actor movement to simulate the seatbelt is the
final and most effective use of Mise-en-scene in the advert.
Thursday, 13 February 2014
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