WWW: You make some good points here-Some that no one else has picked up
on- but there isn’t enough writing for a higher grade.
EBI/LR: Firstly, we need to practise + revise so we can write double
the amount in the time available. Q2 is a major weakness: you need to read the
question. Music + slow motion are not part of Mise-en-scene so you are not
getting any marks there. You need to get some media theories in. Re-write Q2+ 4
on your blog with at least 3 developed paragraphs for each
Question 4:
This advert can appeal to a wide audience as it doesn’t have to be
translated as the actions in the advert sends out a powerful interpretation of
what would be said if words were used. This means that anyone that watches it
would understand the meaning behind the advert. The audience also receive a
simple and direct message although there aren’t any sounds or words used. It is
a non-dialogue specific so it has a global appeal. This adverts audience would
also appeal to drivers to ensure that they do wear their seatbelts whilst
traveling in a vehicle.
There is also no age limit on the advert as it contains a young girl
which is used in the advert as one of the characters in the role play, but it
also adds a sense of family values as it is a stereotypical family with two
parents and one or two children.
The advert also uses a new and innovative technique to promote road
safety as it uses the modern family to show both family values about keeping
family member’s safe plus using them to create the seatbelt.
Question 2:
Mise-en-scene is shown and represented in different ways
throughout the advert. One way in which this is shown is by the use of the
actors’ facial expressions and movement. Close ups are used throughout to show
the actors’ expressions before, during and after the ‘car accident’. These are
used on all three characters in the advert to show the emotion in that sort of
situation.
The car accident is shown inside a living room in a safe
home setting. This adds greatly to the impact of the advert because it is so
different to previous road safety campaigns. There is no car, outside road
setting, no broken glass or blood make-up. The setting makes the advert stand
out from similar adverts used previously.
The advert uses two different props in the advert. The use of one of the stools is used as the drivers chair whilst the other is placed in front of him acting as the dashboard of the car. As he “crashes” the stool in front of him goes flying and a bowl of glitter flies up into air symbolising a car’s windscreen being smashed and spraying little glass shards all over. The use of childish or household props to simulate a car crash is unusual and really adds to the impact of the advert.
The advert uses two different props in the advert. The use of one of the stools is used as the drivers chair whilst the other is placed in front of him acting as the dashboard of the car. As he “crashes” the stool in front of him goes flying and a bowl of glitter flies up into air symbolising a car’s windscreen being smashed and spraying little glass shards all over. The use of childish or household props to simulate a car crash is unusual and really adds to the impact of the advert.
The actors are wearing casual clothing as their costume, as
it is showing a modern middle class family. The daughter plays two roles in the
advert. The daughter is wearing fairy wings so she could be considered to be a
guardian angel as her arms are later used as a seatbelt for the father about to
have a car accident. This use of actor movement to simulate the seatbelt is the
final and most effective use of Mise-en-scene in the advert.
