Tuesday 22 April 2014
Tuesday 8 April 2014
A Field In England
A Field in England is a low budget Arthouse film which was produced by
Ben Wheatley. This was the first film to break the Hollywood distribution model
by releasing the film on all platforms for it to be viewed by its niche
audience. This strategy was effective because it allowed more people to access
the film from its small audience it has already. The number of people attending
cinemas won’t decrease significantly due to the fact that people like the
experience of the cinema and how it presents itself to a small audience. This
just allows people who do not have access to these cinemas the chance to view
it on TV the same day when everything came out.
This means that only one marketing campaign has to be taken into account
as everything is being released and therefore increase the popularity of the
film. Another advantage of this is that the producers are on a small budget and
they can’t afford to create a new marketing campaign 3 months down the line to
then promote the DVD/Blue-ray copy, so this a financial incentive to save as
much money as they can. Being on 300K is a small budget to work from, when the
average Hollywood film cost almost $100 million to make them successful and a further
$50 million to distribute.
1.
How was
A Field In England’s release different to typical film releases?
This was the
strategy in which the company behind the film released the film on all
platforms for it to be available to its audience. This was a way of “embracing the new technologies rather than
running scared of them”. This meant that this was breaking the traditional
Hollywood distribution method of releasing the film at different times.
2.
What
are the advantages to releasing the film across all platforms on the same day?
This meant that
it would gain more publicity and would also invite more customers to watch the film
as it would be accessible on TV and DVD. This also means that if the viewers
who viewed the film in cinema and enjoyed the film they can straightway go and
purchase the DVD copy instead of waiting 3 or 4 months
3.
What
are the disadvantages to this approach?
The
main disadvantage that I see is that there would be a decrease in the sales of
DVD’s as the audience would be able to record the film on Film 4 and watch it
as many times as they want.
4.
What
target audience would A Field in England be aimed at? Demographics and
Psychographics.
The
target audience for this film would be a demographic of A, B and the Phychographic
of Explorers and Succeeders, who are able to understand and comprehend the
messages of films rather than just for enjoyment. This art house
film would have a niche audience are known to try new things.
5.
Do you
think all films in future will be released across all platforms simultaneously
in future?
I don't think that blockbuster Hollywood films would adopt this marketing strategy used
by A field in England. This is because big budget films will want to generate
as much profit as possible and so will do this by gaining revenue from each platform
individually. This is because they invest a huge amount of money into the productions.
ill Manors Research task
1) Research all the institutions involved in
the production of Ill Manors. List them with a summary of what their
contribution to the film was.
In the distribution of Ill Manors, Revolver Entertainment had a
major hand making the release date and marketed it on DVD, Blu-ray and
cinema. Other institutions involved were Film London Microwave, BBC films
and Aimimage who funded for the film.
2) How much did Ill Manors cost to produce
(its budget)?
Ill Manors was a low-budget British film which cost £100,000 to
produce.
3) How was Ill Manors funded?
The film was funded by three studios called Film London Microwave,
BBC Films and Aimimage. Plan B
also used money raised from his ‘The Defamation of Strickland Banks’
music tour in 2010 to fund the film.
4) What is the target audience for Ill Manors?
The target audience for Ill Manors is people between the ages of
14-25, but also people with a stereotypical view of teenagers, such as upper
class people.
5) Who is the main distributor of Ill Manors?
The main distributor of Ill Manors is Revolver Entertainment
6) How was Ill Manors promoted using broadcast platform?
Ill Manors was promoted using different mediums under the
broadcast platform. The main method to Ill Manors being promoted was the
soundtrack of the album, which Plan B premiered in May 2012.
7) Compare this with a big budget blockbuster.
What are the main similarities and differences?
The Dark Knight Rises is a
2012 Hollywood blockbuster superhero film directed by Christopher Nolan
The similarity of both films was the release date as they both
happen in middle of the year.
The differences of Ill Manors and The Dark Knight Rises are that
the storylines different. The budget for both films were different. Ill Manors
budget was £100,000, whereas the Dark Knight Rises Budget was $250-300 million.
The genre of the films was completely different as The Dark Knight
Rises is a superhero movie based around DC Universe, whereas Ill Manors is a
British Crime Drama.
8) How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer (Barthes: enigma codes)? Identify 3 ways/techniques.
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9) How does the trailer of Ill Manors balance plot and spectacle?
9) How does the trailer of Ill Manors balance plot and spectacle?
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10) Think about the certificate of Ill Manors (18 certificates). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and 18 certificates?
10) Think about the certificate of Ill Manors (18 certificates). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and 18 certificates?
Ill Manors was considered to be an 18 certificate; this meant that
there was more of an adult theme behind it classing it as an 18. The following
presents the topics of a 15 certificate:
18 works are for adults and can contain strong
issues such as:
·
very strong
violence
·
Frequent strong
language (eg 'f***') and/or very strong language (eg ‘c***’)
·
Strong portrayals
of sexual activity
·
Scenes of sexual
violence
·
Strong horror Strong
blood and gore
·
Real sex (in some
circumstances)
·
Discriminatory
language and behaviour
Ill Manors: Tag London campaign work
1.
How does the Ill Manors Tag
London campaign help to promote the film?
The ill Manors
Tag London campaign expresses the thoughts of Plan B's fans and shows there
opinions about ill Manors and its political aim. This is a unique way of
advertising and promoting Plan B's Album. It also
raises awarenesses about Plan B's film Ill manors. This campaign
consisted of 300 tweets being recreated by graffiti artists. The use of hash tagging
allowed a mass audience to get involved and voice the views on current issues
that are seen in the modern era.
2.
What links are there between
the Tag London campaign and other texts you have studied as part of the Ill
Manors case study?
The hash
tagging links back to Plan B's music video which involves "CHAV's".
the hash tag "#ILLMANORS, SOCIETY REBELLING
BACK AT BROKEN BRITAIN, @4PLANB" backs up what Plan B spoke about in his
TEDx lecture on why these young teenagers are how they are and what has
possessed them to do what they do. The Magazine NME cover featured
Plan B with a middle finger up, with a quote stating that Plan B is
coming for David Cameron. This shows the that the twitter quote is backed up by
other texts which link back to this.
3.
Why might user-generated
campaigns like this be more successful than traditional media campaigns?
3. User-Generated-Campaigns are more affective as they get their
target involved in what they want to achieve. It allows the audience to voice
their opinions and get involved with the campaign. It also helps them to
generate more publicity and gain an even larger audience
4.
Choose five of the tweets
above and for each one write what target audience the tweet could appeal to
(demographics/psychographics) and then link the tweet to one other media text you
have studied as part of the Ill Manors case study (TEDx lecture, music video
etc.) Justify your link for each tweet using examples from the film/promotional
material.
“#ILLMANORS
Inclusion not Exclusion” This tweet would appeal to teenagers between the
ages of 16-21, this is because they understand the fact that they have been
excluded and stereotyped by the media and society. This tweet belongs to the
aspirers’ psychographic group this is because these are materialistic people
that are driven by others’ perceptions of them, so they are driven by the
negative views of society. This tweet links to the TEDx lecture as it presents
the idea of the youths being excluded by the society.
“#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T
PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB” This
tweet would appeal to an older audience of both genders. This audience would
likely be reformers and would be in the social class of C2, C1, B. This
tweet links well with the TEDx Lecture as Plan B targeted the opposite audience
of the films target audience, to persuade them of changing their opinion on
these council kids.
“Plan B’s
#ILLMANORS movement is sick, get involved” This would appeal to the younger
demographic ages of 16-20. The psychographic group this would appeal to is the
mainstreamers. This links to the TEDx lecture as in the lecture Plan B talks
about change and this tweet turns it into a movement that will encourage
change.
“#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN” This
tweet could appeal to an audience of 25-50 year olds of both genders who
are into politics and could be classed as reformers. This could mean that they
are a social group of C1, B, A. This Tweet links well with the music video as it shows the
rebellious teens acting up and the lyrics mocking Cameron’s control over
things.
“Sounds
like the truth #IllMANORS” This tweet would appeal to people 16-35 year
olds, this is because they would understand and notice the problems with the
government, society and media today. The psychographic group that this tweet
would fit in to is reformers as they are rebellious, socially aware. This tweet
links to the music video of Ill Manors as the ideology behind this quote is
similar to the music video, where David Cameron is portrayed as a villain and
the young teens are being rebellious and destructive.
Ill Manors: official website
Look at the Ill Manors official website (it
shouldn't be blocked) and think about how it promotes the film and also how it
links to other texts/platforms you have studied.
Then, answer the following questions on your blog:
1.
How does the Ill Manors official website promote
the film?
The Official website promotes the film as it has a link to BUY NOW to
purchase a copy of the film on Amazon or Play.com. The website also allows the
audience to view the films trailer on the website. This is a feature which may
not be available to an audience who were to visit an unofficial
website such as IMDB or Rotten Tomatoes. Other features such as the billboard
poster in the background of the website home cover is also another way of
advertising the film as the film billboard poster
contains quotes such as 'bloody brilliant' and 'bullet pace and
quite unpredictable'. The website also carries over the same type of theme
which would be associated with the type of film Plan B has produced.
The website includes the same derelict blocks of flats which are related to
Plan B's interpretation of 'CHAV's'.
2.
What examples can you find of the Ill Manors
brand on the website homepage?
Examples of the ill Manors brand on the website homepage could be
that the use of the font is the same. This involves the font being big, bold
and in white colouring. This is consistent and seen over different platforms
such as print (billboards) and e-media such as the website. The uses of the
same derelict blocks are used in other platforms. The homepage shows some clear
links to other platforms as it as the advertising billboard in the background
of the homepage.
3.
What links does the website offer?
The website contains links to the films
trailer, synopsis, videos, buying merchandise/DVDs and the ill Manors Album.
The website also offers links to social media platforms.
4.
What examples of synergy can you find between
the website homepage and the print/broadcast platforms?
An example of synergy is the use of the
billboard in the background of the website homepage, which is print which they
have incorporated into their e-media text. The links on the website also offer
some links to other e-media such as social media sites. There are also links
which relate back to Plan B’s music side of things as the link it to promote
the album and gain purchases buy ill Manors viewers or Plan B’s music audience.
5.
List the links to social media on the website
homepage. Why are these important?
There are links to social media sites such as
Facebook and Twitter. These links are important because it allows ill Manors to
reach a wide audience which is easily accessible, which a large audience can view
and also share the video link between one and other promoting the film to a
mass audience.
Then, answer the following questions on your blog:
Monday 31 March 2014
LR for Mock Paper
WWW: You make some good points here-Some that no one else has picked up
on- but there isn’t enough writing for a higher grade.
EBI/LR: Firstly, we need to practise + revise so we can write double
the amount in the time available. Q2 is a major weakness: you need to read the
question. Music + slow motion are not part of Mise-en-scene so you are not
getting any marks there. You need to get some media theories in. Re-write Q2+ 4
on your blog with at least 3 developed paragraphs for each
Question 4:
This advert can appeal to a wide audience as it doesn’t have to be
translated as the actions in the advert sends out a powerful interpretation of
what would be said if words were used. This means that anyone that watches it
would understand the meaning behind the advert. The audience also receive a
simple and direct message although there aren’t any sounds or words used. It is
a non-dialogue specific so it has a global appeal. This adverts audience would
also appeal to drivers to ensure that they do wear their seatbelts whilst
traveling in a vehicle.
There is also no age limit on the advert as it contains a young girl
which is used in the advert as one of the characters in the role play, but it
also adds a sense of family values as it is a stereotypical family with two
parents and one or two children.
The advert also uses a new and innovative technique to promote road
safety as it uses the modern family to show both family values about keeping
family member’s safe plus using them to create the seatbelt.
Question 2:
Mise-en-scene is shown and represented in different ways
throughout the advert. One way in which this is shown is by the use of the
actors’ facial expressions and movement. Close ups are used throughout to show
the actors’ expressions before, during and after the ‘car accident’. These are
used on all three characters in the advert to show the emotion in that sort of
situation.
The car accident is shown inside a living room in a safe
home setting. This adds greatly to the impact of the advert because it is so
different to previous road safety campaigns. There is no car, outside road
setting, no broken glass or blood make-up. The setting makes the advert stand
out from similar adverts used previously.
The advert uses two different props in the advert. The use of one of the stools is used as the drivers chair whilst the other is placed in front of him acting as the dashboard of the car. As he “crashes” the stool in front of him goes flying and a bowl of glitter flies up into air symbolising a car’s windscreen being smashed and spraying little glass shards all over. The use of childish or household props to simulate a car crash is unusual and really adds to the impact of the advert.
The advert uses two different props in the advert. The use of one of the stools is used as the drivers chair whilst the other is placed in front of him acting as the dashboard of the car. As he “crashes” the stool in front of him goes flying and a bowl of glitter flies up into air symbolising a car’s windscreen being smashed and spraying little glass shards all over. The use of childish or household props to simulate a car crash is unusual and really adds to the impact of the advert.
The actors are wearing casual clothing as their costume, as
it is showing a modern middle class family. The daughter plays two roles in the
advert. The daughter is wearing fairy wings so she could be considered to be a
guardian angel as her arms are later used as a seatbelt for the father about to
have a car accident. This use of actor movement to simulate the seatbelt is the
final and most effective use of Mise-en-scene in the advert.
Thursday 13 February 2014
Wednesday 12 February 2014
Analysis of Doctor Who poster
Title of Publication - The title is in the top half of the page and is centred in the middle of the page and is easily visible. Although the centre image covers some of the writing, the loyal and regular viewers of 'Doctor Who', who watch the show will show a sense of recognition with the name and would be able to identify what show it is. The name 'Doctor Who' in capital letters which is also in bold makes the brand name stand out on magazine shelves which helps it be recognised by its audience and also new viewers who may be interested in finding out more.
Slogan - The Slogan on this magazine links back to the Title of Publication as the audience get a sense of what the magazine will be about. In this case the audience will be 'Celebrating 50 years of adventures in space and time'. The slogan is placed above the Title of Publication and is centred above it. From the slogan the audience can also understand that the programme is a SCI-FI programme.This also shows how consistent and dedicated the programme has been as its been as its been 50 years and they would want the audience to celebrate it with them, as its made for their viewing
Central image - The central image of the 'Doctor' is equally important as the two side images. This is because the Slogan has already stated that it is Celebrating 50 years of the doctors adventures, and so the two other images are from the different generations of 'Doctor Who'. This also helps the reader identify what the magazine what the magazine will be about. The image can be identified by both males and females who watch the show or know the actors shown. There is also a
Flash/Cover lines - The cover line "the day of the doctor !" Links back to the front image and also the title. This is in reference to doctor who, which its intended audience would understand the referance. This cover line is also strategically placed in front of the central image and intends to advertise the contents of the magazine. This was also placed in the bottom quarter of the page. This is an example of a convention- a common device to which the audience have become accustomed and those senses they have taken for granted.
Free Offer- Magazines sometimes offer small gifts or products when purchasing a magazine. With this magazine things such as Collectable items to make the reader buy another magazine the following day these are little incentives for the reader to view or purchase the magazine.
Colour Scheme
The colour scheme that is used in the magazine is red, black, blue and white. The colour scheme is limited, which is a benefit as it prevents the magazine from looking to busy and create a particular vibe that is unique and felt by the reader and the targeted audience. The use of red is limited as it used to mainly promote the different offers, such as the anniversary art cards. Furthermore the use of black is persistent and mainly used in the background of the magazine to contrast all the other colours and make it stand out further. The use of blue is iconic as it represents the blue telephone booth for Doctor Who. The use of bronze is simple and highly effective; this is due to the fact that it connotes an ancient portrait feel to the doctors 50 years.
Name Checks
The name checks that have been used are not standard name checks as they normally give clues to other stories and articles, which may entice different audiences. However in this magazine, the name checks portray the same topic but in different methods.
Language
This magazine uses 5 different typographies. The language used presents the magazine in a way that it does not look busy but has all the relevant information the producer wants to present in a brief form. The typography of Doctor Who, is solid silver and stands out adding a futuristic effect relating to the actually genreof the show.
Competitions
There is a hint to a competition that relates to winning merchandise such as blue-rays, DVDs, books and CDs. However it is ambiguous to the reader by just visually looking at the front cover, creating an enigma code. This benefits the magazine as it can represent enticing the reader to purchase the magazine and find out how to win.
Direct Address and Asking Questions
The magazine does not directly address to audience by asking questions.
Barcode, Date and Price
The barcode, date and price have been printed relatively small and are not visible. This effective as the price won’t affect the judgement of the reader and is more likely to buy the magazine.
ill Manors Review Plan
Key Points
|
Evidence from the Film
|
Your Opinion
|
Director- who is it and what else have they directed that you have
heard of?
|
The Director
and writer of this film was Ben Dew (Plan B). This is Ben Drew’s first
director’s role although he does act in a minor role he also has had previous
acting roles in the past. He has acted in films such as “Adulthood” and “The
Sweeney”.
|
For his first
Directors role for this film I think he has done really well for achieving
what he set out to accomplish. He has really been able to get his point and
idea across to his audience showing the reality of the problem in society.
For a budget of £100,000 Ben Drew has managed to create a well organised and
constructed film in the UK which received a 7.0 rating from Imdb.
|
Main
Stars- who are they? Will people be
familiar with them already? What are they known for?
|
Riz Ahmed -
Riz Ahmed has starred in other productions and films. He has been seen in
films such as “Day of the
Falcon” and “Rage” Riz is known for his acting skills
as he has played different roles for different movies.
Ed Skrein –
Ed Skrein has starred in a couple other movies and productions. He has been
in TV series such as “Game of
Thrones” and
movies such as “The Sweeney”.
|
|
Plot- what is the film about?
|
The Plot
shows the predicaments and difficulties in our modern society that we live in.
It shows how teenagers who grow up on council estates get to their troubled
state now and how messed up reality really is. The film follows the lives of
drug dealers, user and prostitution.
|
|
Characters- who are the main ones and which actors play them? Comment
on the quality of the acting.
|
Ill Manors revolves around
the lives of six characters and the main protagonist that live in the
unforgiving streets of suburban London.
|
|
Genre- what type of film is it? Does it fit your expectations for
this film? How would you describe the mood?
|
Ill Manors is a British
crime drama. The genre was parallel to the film itself and it also fulfils
the expectations of the genre, this is evident from the recurring use of
police and the theme of drugs and prostitution being used consistently
throughout the movie.
|
|
Soundtrack- did you notice/like/dislike it? How did it create
atmosphere?
|
It was a track
produced by Plan B, to add more understanding to the films morale and story. The
track was to explain the situation in the modern society we live in, emphasising
the problem.
|
|
Audience- who is it aimed at and do you recommend it? Why?
|
This film
would appeal to an audience of those who were involved in committing crimes
such as the London riots which occurred from August 6 to the 11th in 2011.
The film may appeal to Plan B's fan base which like and enjoy his music. This
fan base could cover the ages of 15-25 males as these actions seen in the
video would more commonly be associated with males compared to females. This
video would be a dominant ideology as Politicians and Middle-Class people
would agree that the video shows their strong opinion about what the younger
generation is like. This video can also be used to say that it is supporting
the younger generations behaviour and criminal mentality. Without the Movie
or Lecture to go with the music video, there would be a dominant Ideology.
With the video ill Manors, the audience including the Middle-Class and
Politicians can learn and understand why the younger generation do what they
do.
|
Tuesday 11 February 2014
Making Of ill Manors
1) What does this tell us about Plan B's intentions in making the film?
Plan B intended to show the audience the mind of the younger generation. This explains the reasoning behind their decisions behind their life choices and why they are like that. The production holds a dominant ideology as Politicians and the Middle class group can agree that is how the younger generation is regarded as. This ideology supports their opinion on the young generation. The audience of this production including the Middle class and Politicians can learn and understand why the younger generation do what they do, learning their state of mind and general mentality. You could also say that the film is their to change its audiences dominant ideology of the younger generations behaviour
2) What do we learn about the production process for Ill Manors?
The production process was hard, due to the fact that the production was made from a low budget, of £100,000. The film was made in broad daylight with a few complications in the process such as having passers by walking in the middle of shots that needed to be done or getting into a confrontation with a couple of teenagers, filming in their "endz". These were difficulties that the camera crew had to deal with and overcome to make the film as successful as it was. In the production process Plan B could not hire professional actors to play the role of the troubled teenagers, so he set out auditioning a bunch of teenagers who understand that role or have lived in that environment and know what it is like growing up in that sort of environment.
3) What can you tell about the possible target audience from this short documentary?
The possible target audience for this documentary about behind the scenes of ill Manors, the audience could be middle class or his fan base of aged 15-25 males as the scenes and actions taken in the film are more male based actions such as crime compared to females. Another audience type this documentary would appeal to is the social class of the Middle class sector which wants to learn about his troubled start in life and also change their perspective of their dominant ideology of the younger generation. This allows them to learn the behaviour of these teens making them understand why they do it.
4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
Yes.
In my opinion the film changes the perspective of how the younger generation is seen. It shows its audience why some teenagers are the way they are, because of how they are excluded from the modern society as not wanted or needed, just there to make trouble. This film shows these teens have been alienated and discriminated against, classed as "CHAV's". This is one way of making these teens feel they are not apart of society. when these teenagers are criticised constantly for the way they talk, dress and music preference or they lack of education they may have publicly, it is another way of making these teens feel alienated. This means that anyone who is beaten into feeling low or apathy wont care about the society which they have been removed from. This is because they feel in their eyes that society has made it very clear that they are not needed and are not cared about. Ben Drew has changed the meaning of CHAV's and made it into a modern interpretation of Council Housed And Violent, which is what is used to describe the teenagers now. Ben Drew also aims a comment to the upper class group by saying:
"Just because you were lucky to be born into a family that can afford to give you a good education doesn't make you better than anyone, it makes you lucky."
Plan B intended to show the audience the mind of the younger generation. This explains the reasoning behind their decisions behind their life choices and why they are like that. The production holds a dominant ideology as Politicians and the Middle class group can agree that is how the younger generation is regarded as. This ideology supports their opinion on the young generation. The audience of this production including the Middle class and Politicians can learn and understand why the younger generation do what they do, learning their state of mind and general mentality. You could also say that the film is their to change its audiences dominant ideology of the younger generations behaviour
2) What do we learn about the production process for Ill Manors?
The production process was hard, due to the fact that the production was made from a low budget, of £100,000. The film was made in broad daylight with a few complications in the process such as having passers by walking in the middle of shots that needed to be done or getting into a confrontation with a couple of teenagers, filming in their "endz". These were difficulties that the camera crew had to deal with and overcome to make the film as successful as it was. In the production process Plan B could not hire professional actors to play the role of the troubled teenagers, so he set out auditioning a bunch of teenagers who understand that role or have lived in that environment and know what it is like growing up in that sort of environment.
3) What can you tell about the possible target audience from this short documentary?
The possible target audience for this documentary about behind the scenes of ill Manors, the audience could be middle class or his fan base of aged 15-25 males as the scenes and actions taken in the film are more male based actions such as crime compared to females. Another audience type this documentary would appeal to is the social class of the Middle class sector which wants to learn about his troubled start in life and also change their perspective of their dominant ideology of the younger generation. This allows them to learn the behaviour of these teens making them understand why they do it.
4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
Yes.
In my opinion the film changes the perspective of how the younger generation is seen. It shows its audience why some teenagers are the way they are, because of how they are excluded from the modern society as not wanted or needed, just there to make trouble. This film shows these teens have been alienated and discriminated against, classed as "CHAV's". This is one way of making these teens feel they are not apart of society. when these teenagers are criticised constantly for the way they talk, dress and music preference or they lack of education they may have publicly, it is another way of making these teens feel alienated. This means that anyone who is beaten into feeling low or apathy wont care about the society which they have been removed from. This is because they feel in their eyes that society has made it very clear that they are not needed and are not cared about. Ben Drew has changed the meaning of CHAV's and made it into a modern interpretation of Council Housed And Violent, which is what is used to describe the teenagers now. Ben Drew also aims a comment to the upper class group by saying:
"Just because you were lucky to be born into a family that can afford to give you a good education doesn't make you better than anyone, it makes you lucky."
Monday 10 February 2014
ill Manors: Music Video Task
What target audience would this music video appeal to ?
This music video would appeal to an audience of those who were involved in committing crimes such as the London riots which occurred from August 6 to the 11th in 201. This video shows mainly a large number of younger males compared to the female numbers. The music video may appeal to Plan B's fan base which like and enjoy his music. This fan base could cover the ages of 15-25 males as these actions seen in the video would more commonly be associated with males compared to females. This video would be a dominant ideology as Politicians and Middle-Class people would agree that the video shows their strong opinion about what the younger generation is like. This video can also be used to say that it is supporting the younger generations behaviour and criminal mentality. Without the Movie or Lecture to go with the music video, there would be a dominant Ideology. With the video ill Manors, the audience including the Middle-Class and Politicians can learn and understand why the younger generation do what they do.
Research on the ill Manors Soundtrack:
The ill manors soundtrack was produced by Plan B the director and musician (Ben Drew). The track was released in the UK on the 25th of March 2012. This song was also the lead song from his film ill Manors. The film was also written in response to the London riots which occurred in 2011. This song was made to emphasize the trouble in our modern society, showing how it has failed to nurture the disadvantaged children showing the audience why things like that occur now. The song was described by the Guardian's Dorian Lynskey as "the first great mainstream protest song in years". This shows Ben Drew was able to get his point across to a wide audience of not only the younger generation but the people who can really make the change. For the soundtrack for this album Ben Drew worked with Atlantic Records and 679 Artist which is currently co-owned by Warner Music Group. Atlantic Records also work with artists such as Ed Sheeran, Plan B, Example and Professor Green. They all fit into the category of the same type of music which they produce. This means that they will have the same type of audiences which may be Struggler's and Aspirer's with a few Main streamers. These artist may also have the same audience types of young adults aged 15-25.
Tuesday 28 January 2014
MEST 1 Feedback
WWW:
EBI:
You make plenty of good points but now we need to develop them into detailed and developed answers.
EBI:
Most important- Answer the question! You use plenty of media language in the forms question but don't mention narrative at all so you will lose marks. You need to write more in 60mins and also work on institution. Far more notes will help!
As a result of this feedback I will have to work on my note taking so that I can get key information down quickly but also make sure that the information copied down is effective and useful and also will have to remember to link the question back to the narrative if asked for, for the forms question in the may exam.
Shot List
Shot List
Producers: Khaleed, Alieu and Arvinder
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Production: "Jumped"
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Shot No.
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Shot Type
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Details of Shot
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Timing
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1
|
Establishing shot
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shot of the estate
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0.02
|
2
|
High angle shot
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of the roads cars driving past
|
0.03
|
3
|
Close up of the estate door
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of the estate doors
|
0.02
|
4
|
low angle establishing shot
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introducing the main character.
|
0.01
|
5
|
tracking shot- camera going up
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showing what the main character is wearing and how he looks.
|
0.03
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6
|
over the shoulder shot
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The character walking towards the block
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0.01
|
7
|
wide shot from the side
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heading towards the block
|
0.01
|
8
|
close up tracking shot
|
camera moves around his head looking worried.
|
0.03
|
9
|
high angle shot
|
his hand going to his pocket
|
0.02
|
10
|
camera low below hip
|
taking his phone out of his pocket.
|
0,02
|
11
|
Close up
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of the time on his phone
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0.01
|
12
|
extreme close up
|
reaction of his face looking scared
|
0.02
|
13
|
over the shoulder
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of the character approaching the stairs.
|
0.02
|
14
|
Close up
|
again looking at the reaction of his face.
|
0.01
|
15
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wide shot of inside the block in front of the doors.
|
This shot we see him opening the door.
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0.02
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16
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High angle shot from the top of the stairs
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this shot shows how worried he is.
|
0.03
|
17
|
low angle shot from the bottom of the stairs.
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Stepping up the stairs slowly
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0.02
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18
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side wide shot
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walking up the stairs
|
0.02
|
19
|
over the shoulder shot
|
walking up the stairs
|
0.03
|
20
|
close up
|
showing the face of the main actors face
|
0.03
|
21
|
Tracking shot
|
Main actor pulling his zip up
|
0.03
|
22
|
Close up
|
pulling up his hood
|
0.01
|
23
|
over the shoulder shot
|
walking down the hallway
|
0.02
|
24
|
side tracking shot
|
walking down the hallway
|
0.03
|
25
|
wide shot
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coming to the edge of the hallway
|
0.02
|
26
|
establishing shot
|
introducing the other actor
|
0.02
|
27
|
over the shoulder
|
from the worried actors point of view
|
0.03
|
28
|
over the shoulder
|
from the one standing waiting
|
0.02
|
29
|
wide shot
|
when they bump into each other
|
0.02
|
30
|
high angle shot from the point of view
|
The other one falls down
|
0.03
|
31
|
Long shot
|
Of him running away
|
0.02
|
32
|
close up
|
The older person putting his hood up
|
0.03
|
33
|
medium shot
|
of him walking away
|
0.02
|
34
|
tracking shot
|
the man walking down
|
0.03
|
35
|
close up
|
looking left and right looking worried
|
0.03
|
36
|
long shot
|
The man turning around and is up for a bang as he gets pushed
to the floor
|
0.04
|
37
|
low angle shot
|
2 men in black masks running towards the man
|
0.03
|
38
|
High angle shot
|
two men beating him up
|
0.05
|
39
|
medium shot
|
the 2 men taking the bag
|
0.03
|
40
|
long shot from the edge
|
the 2 men running away with the bag
|
0.04
|
41
|
High angle shot
|
Andre helpless and hurt
|
0.03
|
42
|
wide shot
|
Andre getting up
|
0.03
|
43
|
wide shot
|
His hand going to the pocket
|
0.02
|
44
|
close up of the phone
|
this shot we see his wife
|
0.02
|
45
|
close up
|
Andre crying
|
0.03
|
46
|
close up of the phone
|
dialling 999
|
0.02
|
47
|
extreme close up
|
him on the phone
|
0.03
|
48
|
close up
|
him turning around and getting punched and the phone drops
|
0.03
|
49
|
Black out
|
black out
|
0.03
|
50
|
over the shoulder shot
|
approaching someone leaning over a balcony
|
0.03
|
51
|
over the shoulder from Rashaun
|
Andre Saying "yo"
|
0.02
|
52
|
over the shoulder from Andre
|
Rashaun saying "What you got for me"
|
0.02
|
53
|
over the shoulder from Rashaun
|
Andre saying "nothing fam just came to chat to you quick.
I want out I cant deal with this no more.
|
0.03
|
54
|
over the shoulder from andre
|
*Laughing*
why you moving shook?
All
right you have to do one more big favour for me thoe then you can cut .
|
0.03
|
55
|
over the shoulder from rashaun
|
ANDRE
Say
nothing last one yh
|
0.02
|
56
|
close up tracking
|
Andre walking away
|
0.03
|
57
|
below hip shot
|
Rashaun taking out his phone
|
0.02
|
58
|
close up of the phone
|
Rashaun calling someone
|
0.02
|
59
|
close up
|
RASHUAN get on the phone and commands some one to beat up
ANDRE and get the drugs of him so ANDRE could be in his debt for a long time.
|
0.03
|
60
|
wide shot
|
Rashaun putting the phone down
|
0.04
|
61
|
Black out
|
Black out
|
0.03
|
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