Media Keyords

Iconography - This refers to the conventional meaning attached to an image, for example we would expect to see certain items on the screen or poster which would relate back to its genre. this could mean for an action film you would expect to see guns, swords, body armor, etc.
Tagline - A Tagline is a small amount of text in which it adds more of a dramatic effect on the viewer. The concept is to create a memorable phrase that the viewer would remember.
C-Costume
L-Lighting
A-Actors Expressions
M-Make Up
P-Props
S-Setting
Credit Block - 
BBFC - British Board of Film Classification is a non government organisation which assesses films, DVD and games. They are funded by the film industry and are responsible for the national classifications and censorship of films within the United Kingdom.
Binary Oppositions - The contrast between two mutual concepts like Day/Night, Good/Evil, Male/Female etc. Binary Oppositions are the things which create conflict and drives the narrative.
Audience - The people who are intended to watch, read or listen to the media.
Genre - Is a way to categories different types of media according to its form, style and contents. This categorisation is useful for audiences, so that they know what to expect from the media.
Enigma - A question that is not immediately answered and then draws the audience into a text. Eg. a body is discovered at the beginning of a TV detective drama. The killers identity is an enigma. We watch to find out who the killer is.
USP - Unique selling point or proposition. The attribute of a text or product that is highlighted as being new or unique in the market, something that sets it apart from its competitors.
Protagonist - The character who drives the narrative forward, throught the choices they make and actions they take.
Famme Fatale - Irresistibly attractive woman. One who leads men into difficult, dangerous or disastrous situations.
Monochrome - A way of describing paintings, drawings, designs or photographs that use one colour or shades of one colour. An example is a comic book.