Ill Manors: Tag London campaign work

1.       How does the Ill Manors Tag London campaign help to promote the film?

The ill Manors Tag London campaign expresses the thoughts of Plan B's fans and shows there opinions about ill Manors and its political aim. This is a unique way of advertising and promoting Plan B's Album. It also raises awarenesses about Plan B's film Ill manors. This campaign consisted of 300 tweets being recreated by graffiti artists. The use of hash tagging allowed a mass audience to get involved and voice the views on current issues that are seen in the modern era.  

2.       What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

The hash tagging links back to Plan B's music video which involves "CHAV's". the hash tag "#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB" backs up what Plan B spoke about in his TEDx lecture on why these young teenagers are how they are and what has possessed them to do what they do. The Magazine NME cover featured Plan B with a middle finger up, with a quote stating that Plan B is coming for David Cameron. This shows the that the twitter quote is backed up by other texts which link back to this.

3.       Why might user-generated campaigns like this be more successful than traditional media campaigns?

3. User-Generated-Campaigns are more affective as they get their target involved in what they want to achieve. It allows the audience to voice their opinions and get involved with the campaign. It also helps them to generate more publicity and gain an even larger audience 

4.       Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

“#ILLMANORS Inclusion not Exclusion” This tweet would appeal to teenagers between the ages of 16-21, this is because they understand the fact that they have been excluded and stereotyped by the media and society. This tweet belongs to the aspirers’ psychographic group this is because these are materialistic people that are driven by others’ perceptions of them, so they are driven by the negative views of society. This tweet links to the TEDx lecture as it presents the idea of the youths being excluded by the society.

“#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB” This tweet would appeal to an older audience of both genders. This audience would likely be reformers and would be in the social class of C2, C1, B. This tweet links well with the TEDx Lecture as Plan B targeted the opposite audience of the films target audience, to persuade them of changing their opinion on these council kids.

“Plan B’s #ILLMANORS movement is sick, get involved” This would appeal to the younger demographic ages of 16-20. The psychographic group this would appeal to is the mainstreamers. This links to the TEDx lecture as in the lecture Plan B talks about change and this tweet turns it into a movement that will encourage change. 

“#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN” This tweet could appeal to an audience of 25-50 year olds of both genders  who are into politics and could be classed as reformers. This could mean that they are a social group of C1, B, A. This Tweet links well with the music video as it shows the rebellious teens acting up and the lyrics mocking Cameron’s control over things.

“Sounds like the truth #IllMANORS” This tweet would appeal to people 16-35 year olds, this is because they would understand and notice the problems with the government, society and media today. The psychographic group that this tweet would fit in to is reformers as they are rebellious, socially aware. This tweet links to the music video of Ill Manors as the ideology behind this quote is similar to the music video, where David Cameron is portrayed as a villain and the young teens are being rebellious and destructive.